Studio from Time Lapse - Y Studios
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Whiteboard Brainstorm - Y Studios
Lisa Working - Y Studios
Product Posters - Y Studios
Sonos with Plant - Y Studios
Studio from Time Lapse - Y Studios

About Y Studios


 

 

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About Y Studios


 

 

About Y Studios

Founded in 2001, Y Studios is an Industrial Design and Design Research consultancy based in the creative hub of San Francisco. Our multicultural sensitivity and business acumen yield effective design solutions that are iconic, definitive, relevant, cost effective and manufacturable. Our creations are used around the world in many lifestyle domains: where people Live, Work, Play and Imagine.

As idea generators and sensemakers, we conduct socio-cultural research to spark innovation and inform our design process. By uncovering insights that take us into fresh realms of thinking, we help generate new business ideas that give our clients a competitive edge. As a result, our designs fit better into people’s lives in ways that are Useful, Beautiful and Meaningful.

Our award-winning designs are unique and iconic but what’s really more important to us is that they are culturally appropriate for the intended markets.

We call this Culture-Driven Design.

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Services Offerings and Expertise


 

 

Services Offerings and Expertise


 

 

Expertise

Cultural context is essential to the expression of relevance and meaning in our work. We deliver effective brand, design and CMF (Colors, Materials and Finishes) strategies that are on brand, on time and on budget.

Whiteboard Brainstorm - Y Studios

Philosophy


Philosophy


Philosophy

Diversity is key to what drives and inspires us at Y Studios.

Understanding cultural context is absolutely essential to our expression of relevance and significance in every design opportunity that we encounter.  Our work philosophy is based on Culture-Driven Design that thrives on cross-pollinating our creativity across cultures, design disciplines and industries.

We believe in design that is Useful, Beautiful and Meaningful – a simple joy that we will love to use and keep with us for a long time to come.

Lisa Working - Y Studios

Team and Leadership of Y Studios


Team and Leadership of Y Studios


Leadership

  WAI brings a unique perspective to the multi-disciplinary design process at Y Studios. Having lived and worked in Singapore and Canada, he is skilled in communicating across cultural boundaries. With over 20 years of success in a wide array of consulting experiences, Wai and his team offer innovative skills to create unique solutions in graphic, interface and product design across a diverse body of work in consumer electronics, equipment, telecommunication, medical and lifestyle industries around the world.

Wai-Loong Lim | Founder & CEO

WAI brings a unique perspective to the multi-disciplinary design process at Y Studios. Having lived and worked in Singapore and Canada, he is skilled in communicating across cultural boundaries. With over 20 years of success in a wide array of consulting experiences, Wai and his team offer innovative skills to create unique solutions in graphic, interface and product design across a diverse body of work in consumer electronics, equipment, telecommunication, medical and lifestyle industries around the world.

  LISA is an adept cultural translator. She is skilled in communicating the vision of the new business landscape by sensing emerging cultural trends and connecting them with social changes and consumer passions on a global level. Having grown up in the East with an in-depth knowledge of working in the West, Lisa is in a unique position to observe and understand both worlds. With over 20 years of design experience spanning Asia, Europe and USA, Lisa connects and engages with a global sensitivity to insights that help spark innovation and create new business opportunities. Her multicultural background helps balance and connect people, cultures, industries and professional disciplines.

Lisa Yong | Research Director

LISA is an adept cultural translator. She is skilled in communicating the vision of the new business landscape by sensing emerging cultural movements and connecting them with social changes and consumer passions. Having grown up in the East with an in-depth knowledge of working in the West, Lisa is in a unique position to observe and understand both worlds. With over 20 years of design experience spanning Asia, Europe and USA, her multicultural background helps balance and connect people, cultures, industries and professional disciplines.

  ERIC complements the team with his 15 years of experience from an expansive background in medical, bath, toy, housewares, audio, and consumer electronics. His career began in Boston, working his way to San Francisco, on diverse projects for multinational clients like Philips, Compaq, Kohler, Cisco, Verizon and TYLT. Eric’s extensive knowledge in mechanical and material technology helps him bring to life purposeful and award winning designs that are achievable by manufacturing processes and constraints.

Eric Nichols | Design Director

ERIC complements the team with his 15 years of experience from an expansive background in medical, bath, toy, housewares, audio, and consumer electronics. His career began in Boston, working his way to San Francisco, on diverse projects for multinational clients like Philips, Compaq, Kohler, Cisco, Verizon and TYLT. Eric’s extensive knowledge in mechanical and material technology helps him bring to life purposeful and award winning designs that are achievable by manufacturing processes and constraints.

 

Team

Our core team has over 60 years of combined experience in supporting the research and design needs of national and global companies. We are a diverse team, with different backgrounds and life experiences, all passionate and curious.

Product Posters - Y Studios

Clients


Clients


Clients

Y Studios works with a wide array of industries to develop products and experiences that delight the people who use them. Our diverse portfolio of work includes research and design projects for Fortune 500 companies to start-ups around the world.

Client and Companies - Y Studios
Sonos with Plant - Y Studios

Awards and Testimonials


 

 

Awards and Testimonials


 

 

Accolades and Testimonials

2016

Vigo International Design Excellence Award (IDEA) – Finalist

Vigo

International Design Excellence Award (IDEA) – Finalist

TiVo Bolt International Design Excellence Award (IDEA) – Finalist CES Innovation Awards – Honoree

TiVo Bolt

International Design Excellence Award (IDEA) – Finalist
CES Innovation Awards – Honoree

VAVA VOOM 21 iF Design Award

VAVA VOOM 21

iF Design Award


....brought truly creative thought, innovation, and clear knowledge of [their] trade to the project.

Jason Ivan
Senior Quality Assurance Manager, Apple Inc.


2015

Singtrix Edison Awards for Innovation CES Innovation Awards – Honoree

Singtrix

Edison Awards for Innovation
CES Innovation Awards – Honoree

TYLT VU Charging Car Mount CES Innovation Awards – Honoree

TYLT VU Charging Car Mount

CES Innovation Awards – Honoree

TYLT VU SOLO CES Innovation Awards – Honoree

TYLT VU SOLO

CES Innovation Awards – Honoree

AJA Cion 4K Production Camera International Design Excellence Awards (IDEA) – Featured Finalist

AJA Cion 4K Production Camera

International Design Excellence Awards (IDEA) – Featured Finalist


Y Studios is the real deal: professional, insightful, and very creative thinkers.

Nick Rashby
President at AJA Video Systems Inc.


2014

Sphero 2.0    International Design Excellence Awards (IDEA) - Silver

Sphero 2.0   

International Design Excellence Awards (IDEA) - Silver

AJA Cion 4K Production Camera National Association of Broadcasters (NAB) Awards – Award or Excellence

AJA Cion 4K Production Camera

National Association of Broadcasters (NAB) Awards – Award or Excellence

Sonos PLAY:1 International Design Excellence Awards (IDEA) - Finalist iF Design Award

Sonos PLAY:1

International Design Excellence Awards (IDEA) - Finalist
iF Design Award


...exceptional at communicating top quality research insights in a manner that is easy to understand and inspirational for new thinking...

Moni Wolf
Principal Design Director, Microsoft Medical Devices Group at Microsoft


Sonos PLAYBAR iF Design Award

Sonos PLAYBAR

iF Design Award

 

2013

Sonos SUB International Design Excellence Awards (IDEA) - Bronze International Design Excellence Awards (IDEA) - Curator's Choice Award Red Dot Design Award

Sonos SUB

International Design Excellence Awards (IDEA) - Bronze
International Design Excellence Awards (IDEA) - Curator's Choice Award
Red Dot Design Award


Y Studios and the design deliverables have enabled Sonos to win many design and innovation awards....
— Mieko Kusano, Sr. Director of Product Management at Sonos, Inc.

2011

Peregrine Wearable Interface Gaming Glove International Design Excellence Awards (IDEA) – Finalist

Peregrine Wearable Interface Gaming Glove

International Design Excellence Awards (IDEA) – Finalist

Sphero Good Design Award

Sphero

Good Design Award

 

 
...provided excellent designs which we brought to market and had great success.
 

Kannyn MacRae
Director of Product Management and Marketing, TYLT


2010

Sonos (old PLAY:5) ZonePlayer S5 International Design Excellence Awards (IDEA) - Finalist CEA Innovations Award - Honoree

Sonos (old PLAY:5) ZonePlayer S5

International Design Excellence Awards (IDEA) - Finalist
CEA Innovations Award - Honoree

Sonos Controller 200 International Design Excellence Awards (IDEA) – Silver iF Design Award CEA Innovations Award - Honoree

Sonos Controller 200

International Design Excellence Awards (IDEA) – Silver
iF Design Award
CEA Innovations Award - Honoree

 

...brought a new dimension to our research process.

Roger Tredre 
Contributing Editor, WGSN


2009

Sonos Multi-Room Music System iF Design Award - Gold

Sonos Multi-Room Music System

iF Design Award - Gold

Peregrine Wearable Interface Gaming Glove Spark Award

Peregrine Wearable Interface Gaming Glove

Spark Award

Sonos Connect: AMP CEA Innovations Award - Honoree

Sonos Connect: AMP

CEA Innovations Award - Honoree


I was looking for a design genius, and I can confidently say that Wai fits that profile perfectly.

Brent Baier
Founder of Peregrine Gaming Glove, Iron Will Creation


2008

Keen Venice Hybrid Sandal IDSA Northwest Design Invitational Spark Awards

Keen Venice Hybrid Sandal

IDSA Northwest Design Invitational
Spark Awards

Y Studios, LLC US PAN Asian American Chamber of Commerce (USPAACC) - Asian Business Leadership Awards Top Ten Finalist Wells Fargo Bark  - Award for company vision, success and community contributions

Y Studios, LLC

US PAN Asian American Chamber of Commerce (USPAACC) - Asian Business Leadership Awards Top Ten Finalist
Wells Fargo Bark  - Award for company vision, success and community contributions

Every Man Jack Packaging Spark Awards

Every Man Jack Packaging

Spark Awards

2007

Dash Express GPS Navigation Unit
CES Innovation Awards - Honoree
CNET Best of CES - Car Technology

O2 Ice Mobile Phone
I.D. Annual Design Review - Honorable Mention

2006  

Sonos Multi Room Music System
Wall Street Journal Technology Innovation Awards – Honorable Mention

2005

Sonos Multiroom Music System
CEA Innovation Awards - Best of Audio
CEA Innovations Award - Finalist
iF Design Awards
Red Dot Design Award


 
The combination of both creative and cultural influence and industry leading design put Y Studios far above others.

Ritch Viola
Founder, Every Man Jack

 

Lisa [Research Director at Y Studios] has the design and trend savviness that adds extra layers of insight ... that are palatable, digestible and usable.

Suzanne Gibbs Howard
Associate Partner & Design Director, IDEO


...works tirelessly to create client happiness.

Abraham Farag
CEO, Spark Factor Design