TiVo BOLT


TiVo BOLT transcends the conventional streaming device or set-top box. In designing this next generation product for a brand with so much rich history, Y Studios took the first step forward in really understanding the core essence of TiVo’s brand values. Making a bold statement while reducing complexity was the primary design motivation. Our design captures the essence of TiVo in its simplicity, while conveying premium quality. BOLT is defined by a simple line that flows harmoniously in an uncomplicated path, resulting in a 360-degree design that looks interesting from all angles. The flowing form also provides functional airflow with cooling vents located beneath the arch.  


INDUSTRIAL DESIGN, COMPARATIVE ANALYSIS, SOCIO-CULTURAL LIFESTYLE Research, PERSONA ANALYSIS, VISUAL TREND ANALYSIS, CMF