PERSPECTIVE

A collection of special themed reports on the cultural landscape of emergent macro socio-cultural influences and micro cultural movements that transform lifestyles, mindsets and attitudes.

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MTV

MTV Collection of Cool Asia

MTV’s Collection of Cool Asia is a collection of insights on what is cool in the youth market across Asia. It is designed as a “think piece” to kick-start further understanding of the behavior of young people in Asia today, and how they will behave tomorrow.

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