A collection of special themed reports on the cultural landscape of emergent macro socio-cultural influences and micro cultural movements that transform lifestyles, mindsets and attitudes.

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WGSN Special Report: Urban Consumers in High Density Cities

The world is experiencing unprecedented urban growth, where cities are home to more than half of the world’s population today. About 3 billion people currently live in urban areas, 6 out of 10 people will live in a city by 2030. Experts predict the world’s urban population will double by 2050.

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