A collection of special themed reports on the cultural landscape of emergent macro socio-cultural influences and micro cultural movements that transform lifestyles, mindsets and attitudes.

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WGSN Special Report: The Connected Home

Objects are getting smarter around the home, playing an integral role in managing our lifestyle needs. Companies are responding to this burgeoning growth of activity tracking. Familiar household items have been rejuvenating with technological upgrades, while Home Automation systems have further advanced to enable intelligent devices and apps to work in synch to make home life easier to manage.

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WGSN Special Report: The Transitional Home

In our hyper-connected world, we are able to access information and services, anytime, anywhere and any way we choose, on demand. As consumers, we are faced with more and more complex decisions everyday. Our experiences have become more central but fragmented at the same time, as we continue to draw from multiple points of reference. Liberated from the need to be in one place, using one device and doing one thing, we are in better control over how and when we want to consume. Overall experience will reign supreme.

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