By: Y Studios
Category: PERSPECTIVE

Published

Y Studios is a regular features contributor to WGSN, a London-based online design intelligence and research service for fashion and lifestyle industries. This is a special themed report commissioned by WGSN Homebuildlife.


Generation Z is a global and diverse generation who come from a wider mix of cultural backgrounds. With an innate affinity and ease with technology, Generation Z are true Digital Natives who have grown up with iPads, smart phones, Facebook, Twitter, YouTube videos, text messaging and online social platforms. Their world is one fluid digital space where their private lives are public open books. New media, virtual friends, and the power that comes with technology influence them as consumers. They crave 24/7 instant connectivity and gratification in everything they do.

This report was originally published on WGSN.com in January 2013.

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