By: Y Studios


Y Studios is a regular features contributor to WGSN, a London-based online design intelligence and research service for fashion and lifestyle industries. This is a special themed report commissioned by WGSN Homebuildlife.

In our hyper-connected world, we are able to access information and services, anytime, anywhere and any way we choose, on demand. As consumers, we are faced with more and more complex decisions everyday. Our experiences have become more central but fragmented at the same time, as we continue to draw from multiple points of reference. Liberated from the need to be in one place, using one device and doing one thing, we are in better control over how and when we want to consume. Overall experience will reign supreme.

This report was originally published on in November 2010.

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