Our core team has over 60 years of combined experience in supporting the research and design needs of national and global companies. We work with a trusted network of collaborators and experts across North America, Latin America, Asia and Europe.
We are all hybrids with diverse multicultural backgrounds and unique life experiences that enrich our professional work. Above all, we are passionate and curious about life, work and play.
Wai-Loong Lim | Founder & CEO
WAI brings a unique perspective to the multi-disciplinary design process at Y Studios. Having lived and worked in Singapore and Canada, he is skilled in communicating across cultural boundaries. With over 20 years of success in a wide array of consulting experiences, Wai and his team offer innovative skills to create unique solutions in graphic, interface and product design across a diverse body of work in consumer electronics, equipment, telecommunication, medical and lifestyle industries around the world.
Lisa Yong | Research Director
LISA is an adept cultural translator. She is skilled in communicating the vision of the new business landscape by sensing emerging cultural movements and connecting them with social changes and consumer passions. Having grown up in the East with an in-depth knowledge of working in the West, Lisa is in a unique position to observe and understand both worlds. With over 20 years of design experience spanning Asia, Europe and USA, her multicultural background helps balance and connect people, cultures, industries and professional disciplines.
Eric Nichols | Design Director
ERIC complements the team with his 15 years of experience from an expansive background in medical, bath, toy, housewares, audio, and consumer electronics. His career began in Boston, working his way to San Francisco, on diverse projects for multinational clients like Philips, Compaq, Kohler, Cisco, Verizon and TYLT. Eric’s extensive knowledge in mechanical and material technology helps him bring to life purposeful and award winning designs that are achievable by manufacturing processes and constraints.