We believe in creating Useful, Beautiful and Meaningful design - design that is relevant and significant in people's lives. This requires an understanding of cultural context and a diverse knowledge in consumer behaviors, industry trends, colors & materials – Culture-Driven Design.

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Discover Useful

  • Discover unique insights through research
  • Informs and inspires the design process

Design Beautiful

  • Design significant and relevant experiences through cultural context
  • Create innovative design
  • Brings concept ideas to life


  • Develop designs for manufacturing
  • Collaborate with engineering
  • Preserve the design integrity throughout production