At Y STUDIOS, we influence the future by creating change.
Y VISION is the idea generator and sense maker. Culture-Driven Intelligence is our approach.
Our research programs inspire innovative ideas to inform the creative development process. It aids in communicating the vision of the new business landscape by understanding how emerging socio-cultural movements shape our society and affect lifestyle behavioral shifts in consumer attitudes, values and belief systems. We offer different levels of research programs that can help validate brand values, identify new consumers, define new markets and create innovative solutions for our clients.
Futurescoping explores how macro socio-cultural movements drive paradigm shifts in cultural behaviors, values and belief systems. We are experienced in identifying key change agents in industries that influence new business opportunities, consumers and product categories of growth for our clients.
Our ongoing monitoring and analysis of socio-cultural influencers in consumer, lifestyle and technology research provides us with insights on noteworthy cultural movements that play a significant role in the way people live, work and play.
The North American cultural landscape is multi-faceted, complex and layered with multiple points of references. It has transcended into a hyphenated world, where its patchwork of diverse cultures and belief systems form non-traditional relationships. These cross influences are mutually shared to create a fusion of new ideas and aesthetic expressions.
At Y Studios, we explore how this multi-ethnic layering is transforming the face of the modern American consumer and aspirational needs. Our ongoing research continually explores the blurring boundaries of culture and identity in driving new behavioral attitudes and mindsets.
Asians are developing a keener sense of aesthetic sophistication. The new Asian aesthetic transcends East meets West and look towards influences from within the rich ethnic and cultural diversity of East meets East for new inspirations. The Changing Asian Aesthetic is an ongoing research project that explores the driving forces behind how contemporary Asian aesthetics are evolving.
Asians in America have become a prominent influence in shaping the new American identity. They are the majority minority in many parts of the United States, infiltrating into various professions – most notably in the creative fields like arts, fashion and food – where they are being recognized as major arbiters of good style and taste in mainstream America.
This phenomenon is explored in diverse categories e.g. Food, Design, Business and Politics, all published under Y Studios’ YZINE, a series of mini-zines that explore a diversity of inspirational cultural movements that influence the way we live, work and play.
Comparative Analysis is a validation tool that evaluates business models and product categories related to the consumer lifestyle, aspirational needs and consumption attitudes. It is a conducive way to provide a comparative overview of the business and cultural landscape. This enables us to explore new perceptions on branding experiences, identify new business models and categories of relevance, as well as challenge existing expectations of consumption attitudes.
Consumer behaviors continually evolve with lifestyle influencers. We help our clients understand new consumer behaviors that revolve around key generational and gender differentiators in diverse segments of consumers e.g. Baby Boomers, Gen X, Gen Y and Gen Z etc.
Insights can be derived from informal interviews with industry experts and consumers, as well as from Comparative Analysis on lifestyle needs which we can use to create Persona Stories that help define new categories of consumers.
Understanding cultural influencers in consumer lifestyle choices is key to discovering new consumer passions. Insights from informal interviews with key target consumers are further enhanced by analyzing iconic representation of these hypothetical consumers within the cultural context of their environments.
CMD Strategy is a holistic synthesis of research, design and CMF insights into a cohesive methodology that provides vision and guidelines for the development of a robust design language. A comprehensive CMD Strategy is fundamental to the ID process and needs to be at the front end of the design development cycle.
Y Studios is well-versed in developing optimal CMD programs that integrate CMF recommendations into ID concepts for a more comprehensive approach to design language development that help create product differentiations and increase success rate in a competitive market.
Designed in collaboration with Sonos, this limited edition PLAY:1 was created to celebrate Blue Note Record’s 75th Anniversary. Y Studios worked closely with vendors spanning both sides of the Pacific to get the colors just right. Together with a custom paint applicator, we innovated on new ways to apply an ombré effect that has never been seen before on a consumer electronics product.
Immersive Cultural Excursions are bespoke, curated experiences that offer first hand encounters with key influencers in market-specific industries of interest to our clients.
Through these individually crafted excursions, participants can observe and respond to the latest business, cultural and technology trends in the San Francisco Bay Area and other U. S. cities if desired. They provide an insider’s guide to experiencing city cultures, as well as gain exposure to unique insights that can generate ideas for new business models and opportunities for our clients.