Y Vision: Culture-Driven Intelligence
At Y STUDIOS, we influence the future by creating change.
Y VISION is the idea generator and sense maker. Culture-Driven Intelligence is our approach.
Our research programs inspire innovative ideas to inform the creative development process. It aids in communicating the vision of the new business landscape by understanding how emerging socio-cultural movements shape our society and affect lifestyle behavioral shifts in consumer attitudes, values and belief systems. We offer different levels of research programs that can help validate brand values, identify new consumers, define new markets and create innovative solutions for our clients.
FUTURESCOPING, COMPARATIVE ANALYSIS, CONSUMER INSIGHTS, PERSONA ANALYSIS, CMD STRATEGY, CMF DEVELOPMENT, IMMERSIVE CULTURAL EXCURSIONS
FUTURESCOPING
Futurescoping explores how macro socio-cultural movements drive paradigm shifts in cultural behaviors, values and belief systems. We are experienced in identifying key change agents in industries that influence new business opportunities, consumers and product categories of growth for our clients.
Our ongoing monitoring and analysis of socio-cultural influencers in consumer, lifestyle and technology research provides us with insights on noteworthy cultural movements that play a significant role in the way people live, work and play.
INSIGHTS ON NORTH AMERICA
The North American cultural landscape is multi-faceted, complex and layered with multiple points of references. It has transcended into a hyphenated world, where its patchwork of diverse cultures and belief systems form non-traditional relationships. These cross influences are mutually shared to create a fusion of new ideas and aesthetic expressions.
At Y Studios, we explore how this multi-ethnic layering is transforming the face of the modern American consumer and aspirational needs. Our ongoing research continually explores the blurring boundaries of culture and identity in driving new behavioral attitudes and mindsets.
INSIGHTS ON ASIA-AMERICA
Asians in America have become a prominent influence in shaping the new American identity. They are the majority minority in many parts of the United States, infiltrating into various professions – most notably in the creative fields like arts, fashion and food – where they are being recognized as major arbiters of good style and taste in mainstream America.
This phenomenon is explored in diverse categories like Food, Design, Business and Politics - all published under Y Studios' YZINE, a series of mini-zines that explore a diversity of inspirational cultural movements that influence the way we live, work, play and imagine.
COMPARATIVE ANALYSIS
Comparative Analysis is a validation tool that evaluates business models and product categories related to the consumer lifestyle, aspirational needs and consumption attitudes. It is a conducive way to provide a comparative overview of the business and cultural landscape. This enables us to explore new perceptions on branding experiences, identify new business models and categories of relevance, as well as challenge existing expectations of consumption attitudes.
