Useful
Beautiful
Meaningful
Useful
Beautiful
Meaningful
Founded in 2001, Y Studios is an Industrial Design and Design Research consultancy based in the creative hub of San Francisco. Our multicultural sensitivity and business acumen yield effective design solutions that are iconic, definitive, relevant, cost effective and manufacturable. Our creations are used around the world in many lifestyle domains: where people Live, Work, Play and Imagine.
As idea generators and sensemakers, we conduct socio-cultural research to spark innovation and inform our design process. By uncovering insights that take us into fresh realms of thinking, we help generate new business ideas that give our clients a competitive edge. As a result, our designs fit better into people’s lives in ways that are Useful, Beautiful and Meaningful.
Our award-winning designs are unique and iconic but what’s really more important to us is that they are culturally appropriate for the intended markets.
We call this Culture-Driven Design.
Diversity is key to what drives and inspires us at Y Studios.
Understanding cultural context is absolutely essential to our expression of relevance and significance in every design opportunity that we encounter. Our work philosophy is based on Culture-Driven Design that thrives on cross-pollinating our creativity across cultures, design disciplines and industries.
We believe in design that is Useful, Beautiful and Meaningful – a simple joy that we will love to use and keep with us for a long time to come.
Y Studios works with a wide array of industries to develop products and experiences that delight the people who use them. Our diverse portfolio of work includes research and design projects for Fortune 500 companies to start-ups around the world.
“Y Studios helped us launch an entire brand including naming, brand design and industrial design. Not only did their designs win awards, many of them became top sellers.”
“Y Studios takes the time to listen to you, then come up with a final design that is beautiful and manufacturable.”
“Starting with the engineering configuration, Y Studios was quickly able to develop an architectural path that resulted in a stunning design for our numerous verticals.”
“As my first hardware venture, I’m grateful to Y Studios for walking me through the process. Their experience is evident in the meticulous execution of the brand work and industrial design.”
“Y Studios and the design deliverables have enabled Sonos to win many design and innovation awards. Their insights ensured a smooth transfer to our manufacturing partners in Asia.”