Founded in 2001, Y Studios is an Industrial Design and Design Research consultancy based in the creative hub of San Francisco. Our multicultural sensitivity and business acumen yield effective design solutions that are iconic, definitive, relevant, cost effective and manufacturable. Our creations are used around the world in many lifestyle domains: where people Live, Work, Play and Imagine.
As idea generators and sensemakers, we conduct socio-cultural research to spark innovation and inform our design process. By uncovering insights that take us into fresh realms of thinking, we help generate new business ideas that give our clients a competitive edge. As a result, our designs fit better into people’s lives in ways that are Useful, Beautiful and Meaningful.
Our award-winning designs are unique and iconic but what’s really more important to us is that they are culturally appropriate for the intended markets.
We call this Culture-Driven Design.
Cultural context is essential to the expression of relevance and meaning in our work. We deliver effective brand, design and CMF (Colors, Materials and Finishes) strategies that are on brand, on time and on budget.
Diversity is key to what drives and inspires us at Y Studios.
Understanding cultural context is absolutely essential to our expression of relevance and significance in every design opportunity that we encounter. Our work philosophy is based on Culture-Driven Design that thrives on cross-pollinating our creativity across cultures, design disciplines and industries.
We believe in design that is Useful, Beautiful and Meaningful – a simple joy that we will love to use and keep with us for a long time to come.
WAI brings a unique perspective to the multi-disciplinary design process at Y Studios. Having lived and worked in Singapore and Canada, he is skilled in communicating across cultural boundaries. With over 20 years of success in a wide array of consulting experiences, Wai and his team offer innovative skills to create unique solutions in graphic, interface and product design across a diverse body of work in consumer electronics, equipment, telecommunication, medical and lifestyle industries around the world.
LISA is an adept cultural translator. She is skilled in communicating the vision of the new business landscape by sensing emerging cultural movements and connecting them with social changes and consumer passions. Having grown up in the East with an in-depth knowledge of working in the West, Lisa is in a unique position to observe and understand both worlds. With over 20 years of design experience spanning Asia, Europe and USA, her multicultural background helps balance and connect people, cultures, industries and professional disciplines.
ERIC complements the team with his 15 years of experience from an expansive background in medical, bath, toy, housewares, audio, and consumer electronics. His career began in Boston, working his way to San Francisco, on diverse projects for multinational clients like Philips, Compaq, Kohler, Cisco, Verizon and TYLT. Eric’s extensive knowledge in mechanical and material technology helps him bring to life purposeful and award winning designs that are achievable by manufacturing processes and constraints.
Our core team has over 60 years of combined experience in supporting the research and design needs of national and global companies. We are a diverse team, with different backgrounds and life experiences, all passionate and curious.
Y Studios works with a wide array of industries to develop products and experiences that delight the people who use them. Our diverse portfolio of work includes research and design projects for Fortune 500 companies to start-ups around the world.
Co-Founder and CEO of Voga Coffee
Senior Quality Assurance Manager, Apple Inc.
President at AJA Video Systems Inc.
Principal Design Director, Microsoft Medical Devices Group at Microsoft
Director of Product Management and Marketing, TYLT
Contributing Editor, WGSN
Founder of Peregrine Gaming Glove, Iron Will Creation
Dash Express GPS Navigation Unit
CES Innovation Awards - Honoree
CNET Best of CES - Car Technology
O2 Ice Mobile Phone
I.D. Annual Design Review - Honorable Mention
Sonos Multi Room Music System
Wall Street Journal Technology Innovation Awards – Honorable Mention
Sonos Multiroom Music System
CEA Innovation Awards - Best of Audio
CEA Innovations Award - Finalist
iF Design Awards
Red Dot Design Award
Founder, Every Man Jack
Suzanne Gibbs Howard
Associate Partner & Design Director, IDEO
CEO, Spark Factor Design