PASSION

A collection of thoughts, ideas and things that inspire the way we live, work, play and imagine.

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attitudes

Why Innovation Is Crucial to Successful Product Design

For designers, innovation seems to lie somewhere in a mythical land of creative diligence and artistic musings. It is as indefinable as it is imperative to producing quality work for clients, time and time again. Yet what is the true innovator's manifesto? What does innovation in product design really mean, and how can designers break it down to deliver better end products to their targeted consumers? We set out to answer these questions with real, concrete — and maybe even some innovative — answers.

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