PEOPLE

A collection of insights on the human character, identity, behavior and attitude across generation, gender and geography. We also celebrate the amazing individuals who inspire us.

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IDSA-SF

Identity and Identification

Identity is a social currency that keeps evolving. Old distinctions, categories and mindsets are no longer relevant today. We project our humanity on everything around us – people, environment, object, relationships – by reflecting on how we identify ourselves to be meaningful humans and creatives.

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