PEOPLE

A collection of insights on the human character, identity, behavior and attitude across generation, gender and geography. We also celebrate the amazing individuals who inspire us.

Design From a Consumer's Point of View

From industrial designers seeking to sharpen their craft to innovators on the hunt for the next big paradigm shift, consumer perspective centers how real people interact with real products.

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The Surfer and The Storyteller

How do we find meaning as designers, to make our world last a little bit longer and our lives a little better? Our founders were featured in this article published back in 2008. Ten years later, are designers getting any closer to finding a better way to be more environmentally conscious in the way we design? 

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