Designing the Difference : Giving Your Hardware Startup a Creative Edge
Have you ever wondered what sets design-oriented companies apart?
As part of the San Francisco Design Week 2017, Y Studios hosted a panel discussion with four of our distinguished clients – Camellia Labs (Chime Chai Brewer), Marble (Ground Delivery Robot), VAVA (Bluetooth speakers and Dash Camera) and Voga Coffee (Ground Control Batch Coffee Brewer).
The founders talked about how design helped them create products and customer experiences that elevate their businesses. Not only did attendees learn about each company’s struggles and successes, they also got to experience their products during the demo session.
Listening to the process, struggles, and experiences the founders went through to bring their visions to life, offered an in-depth look into their world. Y Studios is extremely proud to be a part of their journey. Our close collaboration with each company delivered on optimal design solutions that fulfilled the founders’ unique vision for their products.
We focus on Culture-Driven Design, cross-pollinating creativity across cultures, design disciplines, and industries. Through countless explorations, tests and what-if scenarios, Y Studios' attention to the user experience sets us apart from many design studios.
Thanks to thorough research of currents trends, we are able to bring together the key values of our design philosophy – utility, beauty, and meaning – qualities that we like to actualize into everything we design.
A big thank you to our speakers: Camellia Labs, Marble, VAVA and Voga Coffee for their support and making this a memorable event. Connect with them here: @brewchime @marblerobot @letsvava @groundcontrl
For future Y Studios events, do check out www.ystudios.com/events and email events@ystudios.com to be included on our invitation list.
See other PERSPECTIVE Reports
The world is experiencing unprecedented urban growth, where cities are home to more than half of the world’s population today. About 3 billion people currently live in urban areas, 6 out of 10 people will live in a city by 2030. Experts predict the world’s urban population will double by 2050.
American men are becoming more discerning in how they want to furnish their homes. They are willing to pay for high quality, well-designed goods and services that provide convenience to their lifestyle.
Generation Z is a global and diverse generation who come from a wider mix of cultural backgrounds. Their world is one fluid digital space where new media, virtual friends, and the power that comes with technology influence them as consumers.
Objects are getting smarter around the home, playing an integral role in managing our lifestyle needs. Companies are responding to this burgeoning growth of activity tracking. Familiar household items have been rejuvenating with technological upgrades, while Home Automation systems have further advanced to enable intelligent devices and apps to work in synch to make home life easier to manage.
The luggage is a receptacle of movement and change, an essential component of human passage through time and geographical distances. As simple keepers of our everyday essentials, the luggage is a mobile container for our lives on the go, and it addresses new parameters of lifestyle necessity with each modern incarnation.
A confluence of socio-economic and cultural factors has driven a collective desire to celebrate America’s cultural heritage. There is a growing movement among independent furniture designers to form small companies or collectives, with a common goal of bringing the romance of craft back into furniture making.
More and more people are gravitating towards city centers and smart growth efforts in urban planning are in full swing all across America. This new lifestyle demand has huge implications and presents opportunities for architects, designers, home developers and manufacturers to create products and experiences that satisfy changing lifestyle needs.
Smart growth core technologies and new city infrastructures will inevitably influence and change the way we live at home. New parameters of lifestyle needs will be defined from the outside-in, where consumers will continually seek out more flexibility in open space layouts and energy efficient features in their homes.
In our hyper-connected world, we are able to access information and services, anytime, anywhere and any way we choose, on demand. As consumers, we are faced with more and more complex decisions everyday. Our experiences have become more central but fragmented at the same time, as we continue to draw from multiple points of reference. Liberated from the need to be in one place, using one device and doing one thing, we are in better control over how and when we want to consume. Overall experience will reign supreme.
This visual mapping explores the cultural landscape of Asian American settlement and communities across the United States. It focuses on migration patterns since the late 1990s, and how these Asian communities have propagated new influences in mainstream American culture.
MTV’s Collection of Cool Asia is a collection of insights on what is cool in the youth market across Asia. It is designed as a “think piece” to kick-start further understanding of the behavior of young people in Asia today, and how they will behave tomorrow.
How do we find meaning as designers, to make our world last a little bit longer and our lives a little better? Our founders were featured in this article published back in 2008. Ten years later, are designers getting any closer to finding a better way to be more environmentally conscious in the way we design?
SOJOURN is a series of mini zines by Y Studios. We explore a diversity of travel motivations and discover new movements that are changing the landscape of travel and hospitality. This is Issue 01: Art. Architecture. Design. It explores the design collaborations that define a new branded travel experience for travelers who seek out places and experiences that center on art, architecture and design.
SOJOURN is a series of mini zines by Y Studios. We explore a diversity of travel motivations and discover new movements that are changing the landscape of travel and hospitality. This is Issue 02: Food. It explores culinary adventures around the world.
SOJOURN is a series of mini zines by Y Studios. We explore a diversity of travel motivations and discover new movements that are changing the landscape of travel and hospitality. This is Issue 03: Well-Being. It explores medical tourism and spa escapades that soothe the senses.
SOJOURN is a series of mini zines by Y Studios. We explore a diversity of travel motivations and discover new movements that are changing the landscape of travel and hospitality. This is Issue 04: Budget Idealist. It explores budget travel opportunities and voluntourism with philanthropic connections with local communities.
SOJOURN is a series of mini zines by Y Studios. We explore a diversity of travel motivations and discover new movements that are changing the landscape of travel and hospitality. This is Issue 05: Adventure. Sports. It explores some extreme journeys favored by adrenaline junkies.
SOJOURN is a series of mini zines by Y Studios. We explore a diversity of travel motivations and discover new movements that are changing the landscape of travel and hospitality. This is Issue 06: Eco Chic. It explores eco-conscious choices that celebrate nature and preserve sustainable environments for eco-tourism.
SOJOURN is a series of mini zines by Y Studios. We explore a diversity of travel motivations and discover new movements that are changing the landscape of travel and hospitality. This is Issue 07: Uber Luxe. It explores some over-the-top luxurious expeditions that are out of this world.